
Did Jesus have a brand? (Spoiler: Yes. Your Church should too)
If you think branding is too corporate for the Church, you’re not alone. Many pastors resist this idea until they
We live in a consumeristic world. I realize most Pastors and ministry leaders don’t like this reality. So we have two choices: change the world or adopt the reality (without sinning).
Transparency moment: I’ve had agents representing me for 30+ years as I’ve walked fashion runways, acted in movies, appeared in TV ads, and sold products in magazines. Sure, you probably know me more for church communications though. But the 2 worlds where I work are complementary.
Here are 4 things I’ve learned from being a model (and why it matters to a Ministry Leader):
Sure it sounds vain but why would you risk anything keeping you from presenting God’s Word to a needy (and admittedly uninterested) world that needs to engage with you. Look sharp, look appropriate, look relevant, look like your audience; and more people will listen.
If you think branding is too corporate for the Church, you’re not alone. Many pastors resist this idea until they
You’re leading. You’re preaching. You’re promoting. But still… it feels like no one’s really listening. That’s not just frustrating; it’s
Julie Andrews sang it well in The Sound of Music: “Let’s start at the very beginning, a very good place
We'll never spam you. Unsubscribe anytime.