SCHOOL LOGO (VISUAL BRAND)
First Presbyterian Day School Austin worked with the award-winning Be Known for Something church branding team to create a visual brand (a simple and memorable church logo) to work with their thread (their real brand).
Do you need a school logo? Here are 7 questions to tell. Great school branding starts with understanding your audience (congregation & community), discovering your thread, and then getting a professional, scalable, and memorable church logo (visual brand) to match.
HERE’S WHAT FIRST PRESBYTERIAN DAY SCHOOL AUSTIN DISCOVERED:
Often, churches need an expansion of their core brand into subbrands. Ministries (students, kids, seniors, etc.) are a regular occurrence. But we’re always excited to use the church brand to encompass a para-church organization. We love working with parochial school boards!
First Presbyterian Day School Austin welcomes artists, thinkers, and those searching for spiritual meaning with open arms. Their school vibe is like a good Austin conversation that leaves you feeling spiritually uplifted and accepted. For all their students!
Austin is about pushing boundaries, so First Presbyterian Day School Austin offers a church school experience without close-minded lectures. Instead, they seek to meet every student’s needs and many questions. And the school’s open discussions will gently guide questioners to scriptural Truth. As well as an excellent education!
Down deep we want acceptance. Especially in our quest for education and Truth! On that path, we seek safe places that allow us to openly ask questions without judgment. First Presbyterian Day School Austin invites their students to be Free to Wonder on their path of learning.
Come, learn, question, and wonder out loud. In that freedom, this parochial school wants to be known for providing the biblical perspective. What will students discover? Wondering will lead to answers. Answers will lead to Jesus. And an excellent education.
• VISUAL BRANDING
The primary design of the First Presbyterian Day School Austin matches First Presbyterian Church’s — since they share the same campus.
The simple logo is reminiscent of the stained glass windows that face a busy Austin street. Over the years, they’ve become known for them! With the dominant cross as its foundation, with various-sized panes and an array of colors (pulled from the brick, stone, and mortar around their nature-filled campus), it also represents the unique diversity and individuality of students.
The line work in the logo also demonstrates intersections of life. And in those crossroads, the student body (coming from various directions) is united with the message of the Gospel. If you look close enough, you can see an F, P, and A in the grid (representing First Presbyterian Austin).
This unique day school (and church) logo is open on all sides helping to emphasize their thread: ask questions, you’re Free to Wonder, and it may lead you in an unexpected direction!