
Pastors, Please Simplify. 5 Steps.
The world has changed. Attention spans have recently been documented to be shorter than a goldfish. In our work and
This article is for people interested in doing effective church communications. If you aren’t interested, you’ll not like this article, and you should stop reading.
It sounds strange, right? But most people don’t have the time to read something that isn’t interesting. So you’re doing them a favor. As a church communicator, you need to stop trying to get “everyone’s” attention and trying to communicate to “everyone”. It won’t work.
Ever been at a friend’s child’s recital? An emcee introduces the festivities. Then in the same tone, they announce information that’s intended only for parents. You drift off and become disinterested. They’ve lost you even though you’re a guest. We don’t want that in a church! Here’s the problem:
The solution? Identify 2-3 personas in your church (primary, secondary, tertiary). Talk directly to the primary most of the time (make sure your community has a lot of them). Your targeted message will help grow that group. For your secondary group, say less and have other ways for them to get the information. Your tertiary audience is only talked to occasionally.
Stop talking to everyone and grow the group that gives you the most potential. You’ll end up reaching more in your community effectively!
The world has changed. Attention spans have recently been documented to be shorter than a goldfish. In our work and
I remember years ago, on a summer vacation, my parents stopped near a lake to take a break from driving
Everyone likes to be found: that’s why Church SEO is important. Especially being found on Google (or Yahoo, Bing, etc.)
Discover your thread®. Be Known for Something® relevant and needed. Pastor, control your church brand and be heard again.
– Discover Your Audience
– Build Your Brand
– Communicate & Be Heard
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