
4 Tips for Growing Your Church With Digital Marketing
Digital Marketing can grow your church this year. Remember when we relied on the Yellow Pages for bring people in?
Churches are looking to save money. Offerings are down and budgets are being cut. Sound familiar?
Lately we’ve received inquiries about what we consider the easiest thing to trim from a Church communications budget. It pains me to think that Churches want to communicate less — you have so much that should be said!
But if you NEED to trim a bit, here’s an idea. Ditch the Worship Guide!
We’ve talked to some churches who have effectively stopped producing them. Think about what the contents usually are: Upcoming events, order of service, requests for assistance (time and money), ministry opportunities. Most services take valuable stage time to tell the “important” things again. It’ll be an uphill battle for most churches, but I think that the Worship Guide is quickly growing obsolete.
And, of course, there will be many who don’t like this at all. Consider setting a print station (Computer and Printer) in the foyer of your church — people can print their own copy — or one of the greeters can offer the seniors to get one for them. Maybe even have some pre-printed based on demand. Pastors tell me, that when they do this, very few ever “need” one.
Final Words: Be sure that the members know that this is saving THEIR money and allowing the Church to use their budgets for greater ministries and outreach. And make sure that ALL communications have your Church look to them. We’d love to help you set up the system, so you can operate it every week!
Any other ideas? Comment and let me know!
Digital Marketing can grow your church this year. Remember when we relied on the Yellow Pages for bring people in?
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