
Change: When It Helps and When It Hurts Your Church
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Sad truth: People aren’t paying attention to most (church) communication. In fact, most people are only half-listening or half-reading. An exasperated church communicator recently asked me, “how do you change this trend!?”
Stop wasting people’s time. That’s the easy answer. Then, after a little thought, I added “there’s probably 4 things you have to ask in order to make your communication palatable”.
These are harder asked than answered. Although, if you follow this guidance consistently, people will enjoy glancing over (or listening to) your message. When we start with audience understanding and finish by delighting them with a benefit or solution; people will seek your communication.
Or maybe that’s just a fantasy of mine. At least they’ll spend time with it!
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Every week families arrive at church. They walk through the main doors and head down familiar paths toward “their” seat.
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
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