
Change: When It Helps and When It Hurts Your Church
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Content. Content. Content. Effective communication relies on the content more than the channels. But many churches want to talk about their social media channels (Facebook, Twitter, Instagram, etc) or the CMS system for their website (WordPress, Joomla, Clover, etc) rather than what their content should be. Let’s concentrate on the important!
Often, if the content is correct, an audience will endure a subpar channel to discover it. Sure, once you have the content honed for an audience, you should eliminate channel barriers and choose delivery tools that enhance the experience of receiving it. But only after the content is right.
To get started on great content, here are 8 things to STOP doing; and what you should START:
At the close of every season, wise leaders pause to reflect. They celebrate what’s been accomplished, identify what worked well,
Every week families arrive at church. They walk through the main doors and head down familiar paths toward “their” seat.
When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.”
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