Are Church Emails Worth the Effort?
A church recently lamented that they only have a 14% open rate for their emails. Plus their click-through rate was extremely low. Their church communicator was wondering, “is it worth the effort?”
It’s a great question. It’s a bigger issue though. Much like a parent who’s telling their teenager something, if...
Yikes! I Don’t Have a Communication Budget.
Most ministries don't have extra money. So, most ministries are forced to do a lot with very little. Often though, I see many of those ministries producing very good communication! Why? Because most effective communication doesn’t require large budgets — it just requires great content.
Good communication requires ministries to have...