3 Steps to Creating Your Headline
I'm a sucker for headlines. I pick up my daily newspaper and I'm drawn to good headlines.
I'm flipping through TV channels and I hear "after this break, we'll..." and I'm instantly attracted. I wait through the ads just to hear what will be said or revealed.
Headlines have to be:
Short
Enticing
Rewarding
Leading
Revealing
Why do...
4 Huge Branding Mistakes
I'm writing this on Father's Day. I tend to be retrospective on this day. I think back about how I acted with my Dad; and how my kids act around me.
I'm blessed to have 2 great boys. As teens, I think they're better kids than I ever was. But perhaps...