Businesses: 3 Things You Must Love.
Valentine's is just a few days away. I'm amused when I walk by the Valentines' Card section and see men standing and roaming through cards on the rack. None look impressed. Too many to chose from. None feel like something they'd actually say. But men are expected to give a...
3 Steps to Creating Your Headline
I'm a sucker for headlines. I pick up my daily newspaper and I'm drawn to good headlines.
I'm flipping through TV channels and I hear "after this break, we'll..." and I'm instantly attracted. I wait through the ads just to hear what will be said or revealed.
Headlines have to be:
Short
Enticing
Rewarding
Leading
Revealing
Why do...