Signs that Your Church Brand isn’t Working
What exactly is a church brand? It’s more than your logo — although your visual brand is the “outfit” your church brand wears. So what is it then? It’s the controlled promise (or story) that is consistently spoken so your congregation understands why they attend. It should be compelling, needed,...
Are Church Emails Worth the Effort?
A church recently lamented that they only have a 14% open rate for their emails. Plus their click-through rate was extremely low. Their church communicator was wondering, “is it worth the effort?”
It’s a great question. It’s a bigger issue though. Much like a parent who’s telling their teenager something, if...