I love seeing TV shows with self-improvement tips. How to dress better, how to talk to people, how to take better pictures, how to use electronics, etc. I’m a sucker for the before/after pictures. 
The contrast emphasizes what needs to be done (and suffering the pain of doing them). How would you improve your website? You have the “before” picture if you go to your URL now. Here’s 3 ways to improve it so you will be found and enjoyed (and have amazing “after” pictures too!): Check Keywords. If you “view source” (right-click on your homepage background); you get to see the code that created your website. Often, command-F will allow you to search with in that code. Search for “keywords”....