Image Resolution: A Ministry Guide
As a church communicator dedicated to effective church communication, you understand that visuals play a pivotal role in conveying your church’s message. Whether it's for your website, social media, or printed materials, getting the image resolution right is crucial.
Image Resolution Explained:
Image resolution refers to the amount of detail an image holds. It is typically measured in dots per inch (DPI). And resolution is dependent on the device or channel you’re producing for. Screen resolution requires the lowest DPI and professional printing requires the highest.
Your goal: Clarity and Sharpness. High-resolution images look crisp and clear. This is vital to make your church materials visually appealing and not pixelated (a choppy, blocky, or fuzzy appearance).
Print vs Online Matters:
Print and online/screen platforms have...
Establishing a New Rhythm for Church Communication
Church communication has a rhythm. It’s a regular, reliable pace and pattern of required content. But it may be time to establish a new rhythm. Stop wasting time on church communication that is out of step with what the audience wants.
In music, someone needs to establish a consistent rhythm so the instruments and vocalists work together. If that rhythm isn’t correct or the beat isn’t heard, the ensemble fails. Your communication is the same.
Here are 5 ways to assess your current rhythm with suggestions for establishing next steps toward a new rhythm that’s effective for your local church:
Conduct a Communication Audit. Look at your existing online and offline communication channels (i.e. website, social media accounts, print materials, announcements, email newsletters,...