Church Communication Trends for 2024 (Get Ahead of Them)
It’s good to be aware (and get ahead) of church communication trends for 2024. As a ministry leader with a focus on getting the Gospel message to your audience, it's crucial to keep up with the ever-changing landscape. To effectively reach and engage the community, let’s look into some trends that might shape the way churches communicate in the coming year (based on talking with hundreds of churches):
Define and control how your church is a solution to an audience: Tailoring your message to specific segments is increasingly important. Leverage demographic and ChMS data to understand your audience better. Use insights to send personalized emails, targeted social media posts, customized website experiences, and limiting ministries. When people feel the message is...
What the unchurched thinks about church (9 discoveries)
Almost every church wants to reach their community for Jesus. A great thing to do then? Discover what the people in your community thinks about you. That perception of what you’re known for allows you to understand how much you need to change their minds. Or it may allow you to better serve them.
Over the years, as a church consultant, I’ve conducted listening groups for church clients. We normally talk to various demographic groups of church members but we also request that the church organizes a group of neighbors who live nearby who choose to not attend any church.
Often, it’s a difficult group to assemble for a church but it’s been fascinating to help understand the perception of a church....