4 Reasons Most Don’t Hear What the Church Says
Everywhere you look in our busy world, there’s a lot of information. If you want the information, it’s a good thing. If you don’t think you need it, it’s an annoyance. So, you learn to ignore it. For sanity reasons!
We all get too many emails, see too many social media posts, get too many advertising messages, and it seems like that overwhelming wave of information is growing! It’s impossible to keep up.
In the middle of seeing a full (mismanaged) inbox and during the never-ending social scrolling, the church is attempting to breakthrough. Church goers even miss the church messaging. And the community? The overly religious messaging and barrage of event promotion gets lost.
Why? Communication noise. It’s drowning the church...
4 things your church email newsletter MUST do every time
A church email newsletter is an excellent way to remind and inform your members of events, sermons, and resources they need to know about. Unlike the printed newsletters of the past, you can actually know how many are reading the emails and what they’re interested in. So you can improve!
If done properly, your open rate (people opening an email for at least 4 seconds) will increase and your congregation will feel more engaged with ministries. However, according to statistics for non-profit organization emails, the open rate remains quite low with about two-thirds of recipients not reading the non-profit emails. This is a pretty low bar to fix!
Let’s improve this for your church. Here are 4 things your church email...