Know Your Benefit (Talk It – 5 Steps)
Everyone seems to be yelling. I’m not talking mean yelling because there’s “good” yelling too. Everyone has something they want to communicate! And because we live in a marketing-noisy world, talking quietly (like we do in a small group) will be ignored.
Unless you practice this one tip. Talking a benefit will cut through the noise.
Seriously? Is that all that it takes? Yes. In fact, if you walk into a large room of thirsty people and start telling a few that you have ice-cold spring water, you’ll soon have the attention of everyone. They’ll be clamoring around you wondering if it’s free or for purchase.
Does that sound like your church? Does the community turn to you for something? Anything?...
Stop! Church social media content requires branding
Do you wonder if you’re wasting time on your church social media content? You could be if you’re creating random posts about various themes and events. There’s a better way. It’s called branding: identifying what makes the content your church’s, and controlling it so your followers recognize and want it.
It’s building a framework for why someone should like your page. It’s what makes “you” unique, beneficial, and needed by your audience. If you stopped posting, they’d miss your church social media content because you do it so well.
When you put branding parameters on what makes your church’s content uniquely needed, it allows you to be creative within those controls. That content playground becomes your recognized brand. And you limit your...