Is Church Branding Scriptural?
Many pastors wonder, “is church branding scriptural?” It’s important to know! And a great question that stems from a misunderstanding of what branding is. Church branding is simply differentiating your church so you’re known for something that defines your ministry focus. It’s more than a name, denomination, mission, or vision statement. Instead, it allows someone to know why they need you.
Branding started with cattle: to differentiate cows, owned by various farmers, that are grazing together. Their owners create a unique, simple, “stamp” that represent their farm in order to sear the cow’s side. It quickly identifies ownership. The farm ultimately becomes known for their consistently-used symbol.
What does that mean for churches? Since there are many churches in a community, an...
Communication ideas: thinking outside of the (church) box
Thinking outside of the box has become another way to say “be creative”. How creative are you? What about your church members? If your members need to be more creative with ministry, there’s ways to properly communicate to them.
And, when referring to ministry, many only think of activities happening inside the walls of their church. That’s why we need to regularly remind those attending, to use their time “inside”, to prepare them to be the Church outside of the church box! Where real ministry happens! But how do you get their attention? And participation?
Whether it’s being the Church to those seeking pregnancy resources, those struggling with homelessness, or ministering to those with deep mental health issues, there are tremendous opportunities...