3 Church Communication Myths
Church communication is a popular topic in the church world. But the expectations of how to fix communication are often overinflated. It’s not a cure-all. In fact, effective communication takes time as the correct messages are produced consistently. Producing the right messages takes talent and skill especially when consistency is required.
Here are 3 church communication myths that need to be understood:
A bad event doesn’t benefit from effective communication. Your congregation knows the hype and has reasonable expectations for your church events. Saying “this is a must-attend ministry opportunity” over and over does not increase attendance — unless there’s validity to the assertion. Every event in your church can’t be “the best thing ever”. Truth: Communication needs to state the benefit of attending or participating along with...
Checklist: Create headlines that work (sermons, social, blogs)
Your job to create headlines that work is fairly clear but certainly not easy: put the right words together to describe your expanded content so it captures the interest of your audience.
But write a “wrong” headline and you'll risk having your potential audience ignore the rest. And once an audience starts to ignore content, it’s more difficult to engage them again. That’s why you need to create headlines that work every time!
Therefore, here’s a checklist to ensure an audience pays attention to your sermons, social media posts, church blogs, newsletters, etc. Everywhere you need a great headline!
Provide a solution or remind them of a need. To understand and love an audience means becoming their pain experts and wanting to...