4 Common Website Mistakes (with Simple Fixes)
Sadly, common website mistakes abound on church websites. And we’re called to better! Let’s correct these online errors so our audience will find solutions and discover what they need on our websites.
Today, most prefer getting information from a website. They don’t want to carry around a printed bulletin or remember where they put it. They want to find information and details when they’re ready for it. They want a trusted source to find “everything” conveniently. Your church website should be that place. Hopefully.
Let’s fix these common website mistakes, so the congregation and community will love your website:
Common Website Mistake 1: No location or service times on your homepage. People visiting your website need to quickly know where you’re located! Google...
Who else wants sermons that engage? (6 SEO solutions)
Sermons that engage is the same goal communication leaders attempt through effective email subject lines and webpage headlines that get noticed. Why? Because open rates of emails teach us what motivates an audience to participate in communication. Much like getting an audience to stop and consume web content because of its headline.
It’s an art requiring a deep-dive into psychology by looking at analytics that are available for digital content. Observing the different engagement of various content types. Often, it’s not about the actual content, it’s more about the framing of the content. Want sermons that engage? Search Engine Optimization (SEO) can provide solutions. Here’s what SEO teaches to make the right people stop, pay attention, and want more. Does it...