Avoid Category Exhaustion

Caution: Church Avoid Category Exhaustion! (5 Ways)

An attractive church brand is known for something that’s beneficial. Of course a church is needed because it speaks to our spiritual deficits. Plus it’s a fellowship of Christ-followers who wrestle with similar issues all while loving neighbors as Christ loved us. But everyone doesn’t know that. Jesus said we’d be...
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Knew When I Graduated

5 Things I Wish I Knew When I Graduated from College

I was interviewed for a college webinar about church communication. After a lively discussion with the Integrated Marketing Communication professor, he made me pause with his final question: “Many college students are listening to you. What do you wish you knew then that you know now?” Here are the 5 things that...
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