Church: Write Your Headline or be Ignored (4 Tips)
A quick glance at social media and we know the majority of our community likes reading a headline and not bothering to read the entire story. So for most posts, the headline IS the story.
Why? Because we have too many stories in our social feeds. And far too much information...
20 Surprising Things From 20 Yrs of Church Branding (Part 1)
August 2001, 20 years ago, a very naive Canadian moved from a big secular agency job to the US to work for churches. I was switching audiences: Canadian to American and businesses to churches. Why was I naive? Because I didn’t fully understand that the church focus would be quite...