Ah, November. Church budget time for most. Pastors, communication leaders, and members want to reach communities better for Christ, and do it in the most cost-effective manner possible. But how do we do it? Since 4000 evangelical churches close their doors every year in America, we hear it loudly: the church can disappear in our growing communities and very few seem to notice. We must communicate the benefits of attending church better. But how? Change must occur in every church budget -- starting with our church communications. Here are 3 surprising things you need in your church budget: Demographic Analysis. We need to interact better with our communities. In order to engage with anyone, you have to understand them. Demographic analyses are available from a few sources (including our 20+ page religious demographic profile that's part of our...