Church Branding Essential: Matchy Matchy (4 Areas)
The church branding essential for communication can be summed up in this fun phrase: matchy matchy. In fact, there are four areas that must match. And by doing the hard work of making these areas similar (i.e. matchy matchy), you’ll create an environment of trust, reliability, and loyalty for your...
A Practical Guide to Color Models (RGB, HEX, PMS, CMYK)
Understanding colors can be complex, especially when navigating the differences between print and screen colors. Knowing the right color model is crucial when designing a church website, creating social media content, or preparing print materials. Here are the major color models used today:
1. RGB (Red, Green, Blue) Best for digital...