Headlines that Work

Checklist: Create headlines that work (sermons, social, blogs)

Your job to create headlines that work is fairly clear but certainly not easy: put the right words together to describe your expanded content so it captures the interest of your audience.  But write a “wrong” headline and you'll risk having your potential audience ignore the rest. And once an audience...
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4 website fixes

4 Common Website Mistakes (with Simple Fixes)

Sadly, common website mistakes abound on church websites. And we’re called to better! Let’s correct these online errors so our audience will find solutions and discover what they need on our websites. Today, most prefer getting information from a website. They don’t want to carry around a printed bulletin or remember...
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