Channel Preference for Content

Channel Preference: How Most Want Communication Content

Imagine establishing a restaurant. You’re aware that most in your community like hamburgers. But you decide to offer only hot dogs instead. Think they’ll understand? It’s difficult to keep people happy if you don’t provide what they’re looking for. Your congregation and community consumes communication content a certain way (a channel)....
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Building a Website

Building a Website? Don’t Forget this 1 Surprising Thing

We live in an online world. According to research by USC Annenberg, average internet consumption has jumped from 9.4 hours (2000) to 23.6 hours currently. Most of this increase is because of our insatiable urge to not miss out. Plus the fact we have mobile devices constantly near us. According...
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