Is It Time to Change Your Church’s Name?
Changing your church’s name is one of the biggest branding decisions your leadership will ever make. And many Pastors are considering it.
Done well, it creates clarity, builds momentum, and helps your community understand who you are before they ever walk through your doors. Done poorly, it creates confusion, unnecessary conflict,...
25 Things Churches Should Stop Posting Immediately
Back in 2001, we launched Be Known for Something from the old Krispy Kreme test-kitchen and marketing offices in Winston-Salem, NC. Mark MacDonald had just moved to the United States after serving as Senior Creative Director for one of eastern Canada’s largest advertising and branding agencies.
We started with one goal:...