STOP Abbreviating (Plus 7 Other Content No No’s)
Content. Content. Content. Effective communication relies on the content more than the channels. But many churches want to talk about their social media channels (Facebook, Twitter, Instagram, etc) or the CMS system for their website (Wordpress, Joomla, Clover, etc) rather than what their content should be. Let’s concentrate on the...
4 Requirements for Personas
A communication persona is a focused community group that you’re targeting with a particular message based on a stereotypical description that encompasses their needs, concerns, and goals.
Your church needs to define them. It’s the easiest way to connect with your community!
To successfully reach people with a product, ministry, or...