3 Negatives Required for Positive Communication
Often, because church communicators are required to lock down a brand, control messaging, and control ministry leaders, we become negative sounding: “No, you can’t do that”, “stop writing things like that”, “you can’t use that color”, “sorry, the logo can’t be used in that manner”, “no, social media isn’t an...
STOP Abbreviating (Plus 7 Other Content No No’s)
Content. Content. Content. Effective communication relies on the content more than the channels. But many churches want to talk about their social media channels (Facebook, Twitter, Instagram, etc) or the CMS system for their website (Wordpress, Joomla, Clover, etc) rather than what their content should be. Let’s concentrate on the...