People who follow after Christ are far from a majority in this world. We find ourselves struggling in a community that has little concept of who we are as a Church. Most think it’s a closed group of unintelligent “sheep” who are overwhelmed with rules that have no benefit other than satisfying a fictitious, controlling Deity. Most churches are struggling to gain members. We’ve lost relevance. Sadly, the benefits of a vibrant Christian life are not being communicated well. The universal Church, your local church, needs to start focusing on external communications rather than getting bogged down with internal communications like bulletins, video announcements, websites, and social media groups. You have to create church branding that will reach outside of your walls and...