Calm Down (Communication Design, That Is)
Marketing communication is tough. There’s so much to say and people are only half listening or reading.
After 3 decades of professionally designing and communicating, I’ve identified the main problem. Our communication is often delivered in a busy, non-organized, and complicated design.
So, calm down. Please. Or risk never being...
(Short) Checklist so People Will Receive Your Communication
Sad truth: People aren’t paying attention to most (church) communication. In fact, most people are only half-listening or half-reading. An exasperated church communicator recently asked me, “how do you change this trend!?”
Stop wasting people’s time. That’s the easy answer. Then, after a little thought, I added “there’s probably 4 things...