Smash your Company. It’ll save it.
I drove down a busy street in Dallas this week and glanced at a forlorn transit shelter. You know, the kind that has glowing advertising on either side. At 35 mph I didn’t have much time to see it. The plastic ad was smashed so I could see the exposed fluorescent lights and just part of the ad shards that remained.
I could easily tell who the ad was for. Gap.
See? Good companies/brands can be smashed, and still identified.
When Coca-cola developed their bottles, they wanted them to be unique. A light green tint, a slight hour-glass shape, and the “ribs” so you can hold on to it easily. This unique shape (unlike anything else on the market at the time) became...
Changes Needed in the Church: #7 PowerPoint
I love consistency. And most other people do too.
But I'm amazed at how many churches feel they should change for the sake of change. You see, we get used to various things and they eventually create a paradigm.
In order to change or break a paradigm, it takes a lot of work, money and effort.
When's the last time you watched a TV show and the voices were a bit muffled? Reality TV is notorious for this. Or there are subtitles for translated dialogue. Did you notice how easy to read the font is? The formatting? The color? How about the consistency?
It's rare that you'll see the format change within a movie or TV show -- yet, Churches not only use different...