Advocate for your Audience
I wanted something at a local department store (FYI: it’s like amazon.com except in a building). I had received their promotional email about a small appliance sale. When I looked at their shelves, there was a demo model but no new appliance for sale.
The next hour became a blur of...
Knowing Your Audience: Effective Church Communication
The other day I drove up to the little drive-thru speaker, paused while trying to make my ordering decision, and a garbled voice asked to take my order. I think. I politely said, “I’m sorry, I’m not quite ready yet”. There was another incoherent reply. After a few seconds, I...