I'm a sucker for headlines. I pick up my daily newspaper and I'm drawn to good headlines. I'm flipping through TV channels and I hear "after this break, we'll..." and I'm instantly attracted. I wait through the ads just to hear what will be said or revealed. Headlines have to be: Short Enticing Rewarding Leading Revealing Why do we have headlines? Chapter titles? Subheads? Because they work. They draw us into the full story. Headline writers are poets. They can condense the whole story down to a few words. And every word has a larger value. So, if a great headline writer researched your company, and edited it down to a short, enticing headline (that would get your potential audience interested in you); what would it be? You need a headline. Here...