Church Rebranding: 3 Things to Know (Warning)
Church Rebranding, it’s all the rage. And it’s a great trend. In fact, if you haven’t branded or rebranded in the last 5 years, you should budget for it in the next year (because you’re seeing a decline in people).
Why? Because an effective rebrand will help you:
Evangelize better (it’ll reconnect you to your community)
Increase membership (your members will improve word-of-mouth promotion)
Strengthen participation (members will have more ownership of ministries)
But before you jump into the rebranding process, understand these 3 things:
It’ll cost more than you’d expect. Rebranding is about change or improvement. It’s about understanding your audience as best as you can, discovering (and controlling) perception, and establishing visual brand fences so people recognize you. It’s about becoming a solution to...
3 Necessary Leadership Skills Effective Ministry Requires
Everyone starts out in a field and seeks to learn from those around them. Eventually leadership sees skills that are being developed, so they give them more responsibilities. In fact, many reading this can tell the story of their rise to leadership by describing the leaders who propelled each of us to the place we now enjoy.
Perhaps you’ve even made it to senior leadership now. Perhaps you’re the leader in preaching, executive decisions, music and worship, communication, etc. You’ve arrived! But does it stop there?
No. There are 3 important skills that were required from leadership throughout your life so that you can be where you are now. So, it’s imperative (and healthy) for you to practice those 3 skills...