Your New Church Communication Economy
We put up with a lot in life. I just got back from the gym where I lifted heavy weights until every muscle in my upper body is crying out in pain. A few days ago I spent a couple of hours out in the heat mowing my grass, trimming, and edging.
This isn’t a pity party. I put up with all these things because I know the outcome will be worth it: I stay in shape. My yard looks respectable for my neighborhood.
Everyone has a threshold for what they’re willing to do, based entirely on what we receive. It’s the cost of doing something. The greater the amount received, the greater you’ll endure for it.
It’s easy to see this play...
4 Limitations Every Church Communicator Must Understand
In life there are few truly unlimited things. There’s God. But even He’s limited to His nature (He can’t sin, for example). Often “unlimited things” come with fine print that controls the expectations. Think about unlimited data for phone services or cloud storage.
Ministries have limits and certainly you’re not unlimited.
In order to establish a rhythm in church communication ministry, you have to identify the major limitations so that you can mange around them.
There are 4 things that usually limit Church Communication departments:
Time. This is two-fold. People don’t have a lot of time. So we must edit all messages and limit what we dump on them. People want only the facts and just things that matter to them. Their attention...