Navigating Change in your Church (Communication Strategies that work)
Change is an inevitable part of life (our one constant), and this is especially true within the dynamic environment of the church. Whether it's a shift in leadership, a new ministry initiative, or adjustments in worship style, effectively communicating these changes is crucial for gaining understanding and support from your congregation. As pastors, navigating these transitions requires both wisdom and grace. Be careful!
Here are 5 practical strategies, inspired by biblical principles, to help you communicate changes in your church (and motivate others to participate and support you):
Incremental is better than drastic: Change can be overwhelming, especially when it happens abruptly. Ecclesiastes 3:1 (scripture references are NIV) reminds us that "There is a time for everything, and a season for every...
Preaching to Personas (why you can’t preach to everyone)
Jesus, in His earthly ministry, couldn’t preach to everyone; so, He practiced preaching to personas. He knew His local audience! And then, what He said reached a greater audience.
Can you preach to everyone? No. You need to know your local audience, get their attention, and then preach God’s Word. And thanks to digital tools, you’ll reach a greater audience as God’s Word has a way to exceed expectations!
What are Personas? A stereotypical description of a particular audience segment.
Note: Knowing your audience personas doesn’t mean watering down scripture or changing the Biblical message. Rather, it’s about creating content that’ll be heard. Preaching to personas is a scriptural principle and an effective way to impart Godly wisdom to a World who’s...