20 Surprising Things From 20 Yrs of Church Branding (Part 1)
August 2001, 20 years ago, a very naive Canadian moved from a big secular agency job to the US to work for churches. I was switching audiences: Canadian to American and businesses to churches. Why was I naive? Because I didn’t fully understand that the church focus would be quite...
4 Reasons You DON’T Need New Church Branding
Don’t you hate when you ask a salesperson if you need their product (or service) and they quickly launch into all the reasons you (of course) need it? Forgetting to ask anything about you? They just presume the worst!
I’m not like that. At Be Known for Something (and in my...