Podcast: Church Brand Positioning 101
Recently, a good friend, David Tonen, interviewed me for his Ministry Perspective Podcast about the importance of Brand Positioning for Churches. It's freshly posted on his website so I figure I'd let you listen in.
He asks great questions; and I try to answer as concisely as possible. It's a message...
Your name could determine how long you’ll live
A few weeks ago, I was standing with the Sears cashier, handing him my credit card. He thanked me, using my name, Mr. MacDonald.
Then he hesitated and started to chuckle.
Having lived with my full name for many years, I recognized the humor. People find my name somewhat funny sounding.
This...