Did Jesus have a brand? (Spoiler: Yes. Your Church should too)
If you think branding is too corporate for the Church, you’re not alone. Many pastors resist this idea until they realize Jesus was the ultimate example of branding done right. He didn’t have a logo or a color palette, of course. But He consistently communicated His identity, mission, and values...
Sorry, your church doesn’t have a brand
Everyone is known for something once they’ve had interactions with a community. Who you “are” in their minds is an inadvertent brand. Your perception becomes their reality.
Churches today have a perception that isn’t so glowing in the unchurched community. If you don’t create something that counteracts that perception, you’ll be...