Pastor, be found online in 2025 (master Google’s E-E-A-T now)
Churches today struggle to stand out online. With so many search results competing for attention, how can your church be known for what it offers and reach people who need it most? Google rewards websites that demonstrate E-E-A-T: Experience, Expertise, Authoritativeness, and Trustworthiness. If your church isn’t building content and believability in these areas, you will continue to struggle in the search results.
Here’s how you can align your digital presence with Google’s E-E-A-T principles—and ultimately, be known for serving your community well. For the Gospel.
1. E - Share Your Church’s Experience Through Real Stories
Google values content that shows real-life experience. This means you need to demonstrate how your church has helped people navigate life. This should be easy! Consider sharing...
Church welcoming with the “5D Theory” of church attendance
“5D Theory” represents the five key reasons (starting with D) why people often visit a church for the first time: Divorce, Death, Displacement, Disaster, and Development. These guests are likely seeking comfort, community, and spiritual guidance during a significant life transition. So, church welcoming is essential. To truly welcome and encourage them to return, your church needs to be intentional in how it communicates with them. Here are some practical tips to create a welcoming environment within the 5D Theory:
1. Communicate with Consistency, Clarity, and Compassion
Online Presence: Your church’s website and social media should clearly convey what visitors can expect, emphasizing understanding and compassion. Regularly, highlight ministries and groups tailored to those experiencing challenges like grief, divorce, or relocation. Use...