Know your Audience

4 Practical Ways To Get Close To Your Audience

The other day I pulled up to a drive-thru speaker, paused to decide on my order, and heard a garbled voice ask something I could barely understand. I said politely, “I’m not quite ready yet.” More static. After a few seconds I asked, “hello?” Finally, the voice replied, “go ahead...
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Who is My Audience?

Who Is My Audience?

When a legal expert asked Jesus, “Who is my neighbor?” it followed the command to “love your neighbor as yourself.” Instead of giving a direct answer, Jesus told the story of the Good Samaritan. In essence, His response was: “A neighbor is the one who shows mercy.” In a similar way,...
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