4 Ways to BE the Perfect Gift.

Even this early in November. I'm starting to think about Christmas. I'm one of the "odd" people that over thinks gifts. I want to make sure that the gift matches the person and that they realize I understand them and have discovered an appropriate gift. In order to do this: I...
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3 Steps to Creating Your Headline

I'm a sucker for headlines. I pick up my daily newspaper and I'm drawn to good headlines. I'm flipping through TV channels and I hear "after this break, we'll..." and I'm instantly attracted. I wait through the ads just to hear what will be said or revealed. Headlines have to be: Short Enticing Rewarding Leading Revealing Why do...
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