No One Likes a Copycat
If you’ve ever heard me in a seminar, workshop, or conference, you’ve probably heard my rant about Pepsi Max. The history is clear in the cola wars. Coca-Cola invents something and Pepsi appears to copy it. From their initial offerings in the late 1880’s, to their diet concoctions, to the...
Business Essentials 3: Knowing Your Place. Essential!
The other day I was driving to Atlanta. I was thirsty, tired, and I needed a PepsiMax (not a shock to anyone who knows me). I stopped at a Gas Bar at the next exit. I was in a hurry and hated to stop, so I took the opportunity to...