07 Sep Brand Strategy, Leadership No One Likes a Copycat September 7, 2015 By BKFS If you’ve ever heard me in a seminar, workshop, or conference, you’ve probably heard my rant about Pepsi Max. The histor... Continue reading
22 May Business Essentials, Communication Strategy, Website Design Business Essentials 3: Knowing Your Place. Essential! May 22, 2011 By BKFS The other day I was driving to Atlanta. I was thirsty, tired, and I needed a PepsiMax (not a shock to anyone who knows m... Continue reading