Start at the Beginning: 3 Steps to Create a Strong Church Brand
Julie Andrews sang it well in The Sound of Music: “Let’s start at the very beginning, a very good place to start.” When it comes to church communication, that’s exactly what we need to do. Before you design another flyer, post on social media, or update your website, you need a solid foundation.
That foundation is your thread—the unique idea that connects your church’s vision to the needs of your community. Without it, your communication feels scattered and confusing. With it, you become known for something that matters.
Here are the 3 steps to create a strong church brand:
1. Vision: know why you exist
Every church must start with vision. It’s more than “we want to grow” or “we want to reach people.”...
6 Essentials for Launching a New Church Brand
Church leadership has determined they want a new church brand. You’ve worked with a professional to build it (I hope). This is huge! It’s like updating your wardrobe so you’re known for something different than now. Changing perception of who you are. A new wrapper around all ministries.
If you don’t understand the importance of the launch, your new brand will fail.
Based on 30+ years of brand rollouts, here are 6 essentials to making it worth all the money you’re spending. And most importantly, so you engage effectively with your community and congregation!
Understand your 5 brand components: Thread (tagline), Logo, Color Palette, Font Palette, Design Style Guide. Your thread is really your brand since it establishes your brand...