1 Tiny Thing I Hate Big Time.
I'm not sure when it started happen. But I enjoy reading fine print in ads.
It's always tells volumes about the company when you read the tiny print somewhere obscured in the advertisement. Sometimes it's serious while others have a tongue-in-cheek comment. I first try to get an idea about the overall ad appeal, then I scour the page/screen for the fine print.
Today, I picked up Parade magazine in our Sunday newspaper and there was this full page ad:
I'm not sure if you can read it in the picture, but here's a summary of the Ad:
Product: Zegerid OTC
Benefit: It treats Frequent Heartburn
Added Benefit: It's been studied and proven in Clinical Studies
Advertising Promises: New! Greater and Faster Acid control.
It's obviously competing against...
3 Ways to Start at the very Beginning.
As soon as I typed that headline, my mind started singing the old song, "Let's start at the very beginning, a very good place to start" -- you know, from the Sound of Music.
OK, I'm old. I was only a few months old when that film was released. But like most classics, it reveals a lot of great truths.
And we have to start at the beginning (in business) to make sure we've got a good foundation. Here are the 3 Basics:
1. Vision. Every great entrepreneur has a vision. Either it's a solution to a problem or it's a path to helping people. But if you can't clearly state your vision for your company, stop everything! Then work on a short...