Deal or No Deal
Saturday morning, bright and early, I arrived at an NBC casting call for the popular game show, Deal or No Deal. It was 6 am and quite cool (about 39F) and the line had started to form the day before at noon. The line, according to local media, was just over one mile long. This was a little disheartening. But I brought a chair and some work to do. Magazines, notebooks and a Video iPod. Then at 6:15 am it started to rain. My work went away quite quickly. And then the wind picked up -- and the people who showed up in shorts and flip flops realized their judgment errors.
I didn't get much work done as I got...
Marketing is like a Wedding
Recently I had the opportunity to talk to Wedding Professionals of the Triad (North Carolina). I was flattered, as I am anytime someone actually wants to listen to me, but I wondered how I could be relevant to them. Then, with my laptop and discussions with the talented people I work with, I realized that Weddings have a lot in common with what all companies need to do. So, here are the “10 things that Weddings have to do with Marketing”:
You must plan ahead: know your audience (demographics, focus test), know your goal (target) and allow enough time! Do I hear an “amen?!?”
Seek counseling (before, during, after). Dr. Chapman who wrote “The 5 Love Languages” (Words/affirm, Quality Time, Receiving...