No, An Annual Emphasis isn’t your Thread. Neither is a Vision.
Every ministry in your church needs to focus their communication on your community. Well, if you want the people in your community to pay attention.
We know that if you talk about a solution that someone is seeking or about a pain (or concern) that’s troubling them, they will listen. So, when we discover our community doesn’t find us relevant or required, it’s probably that they’re not aware of anything we’re communicating. In fact, I challenge you to consider that most people in your congregation doesn’t really know what’s going on either.
Therefore, do our costly websites and the time spent on social media end up being wasted money and effort? With the wrong content, yes.
Let’s solve this. Let’s reconnect...
Pastor, What Should You Be Known For?
While scrolling on social media, you’ll see name after name on your wall. You probably don’t have to read their posts to know the probable content they’ve written. Everyone’s known for something.
Mention a well-known Pastor and you can probably name their book theme or what they’re known for. Rick Warren: Purpose Driven. Joel Osteen: Positiveness. Gary Chapman: Love Languages.
Then there are other leaders who can’t get traction with an audience because they seemingly do everything well. If their congregation is questioned, there are so many different reasons people follow, that no one thing stands out. A leader should want to narrow down the benefit they’re known for. To a thread.
Your thread should be based on what your potential audience is...