Your Church Brand can Learn from Cattle Branding
Branding originated with cattle farmers who wanted to make sure others could distinguish their cattle from others when they roamed together in a field. They used a hot iron to mark them. Ouch.
Church branding is the same, but thankfully different. However, several principles are similar.
The logo needs to be unique. Imagine if every farmer decided to have line art of a cattle head in their brand. Imagine the confusion that could happen! A farmer’s branding iron can’t be too complex with small details and can’t have the same elements of other cattle farms to avoid confusion. Your church brand requires the same. It needs to be incredibly simple and avoid design elements that other churches are using (i.e. crosses, doves,...
Read in Case of Emergency
Driving to the gym this morning, a Red Cross radio commercial promoted emergency tips and ended the spot with “download our app to get instructions for what to do during times of crisis”.
I wonder how often (when a house is burning down) someone pulls out their phones, searches for their Red Cross app, and takes the time to read great information to help them.
Sounds like the way most treat their Bibles. We have it available to us in case of emergencies.
It’s better to be prepared BEFORE an emergency. Good preparation during good, peaceful times.
Are you prepared for emergency in your church? About 4000 churches close their doors annually and 80% have stalled in ministry or are suffering from decline....