Use AVL to establish your church brand! (4 ways)
Yes, you can use AVL to establish your church brand! In fact, it’s required! Since church branding is about controlling what your church is known for, AVL controls the senses around that church brand.
In fact, it’s AVL control that solidifies the church brand, and allows it to “stick” longer in our memories.
A church can be known for so many things! It’s imperative you’re known for the right things (a solution to your audience’s needs or a path to their goals). Discover a thread that unites all the ministries. And is simple, unique, desired, and usable. Start here if you can or encourage your Pastor to!
Once the branding thread is established; control everything associated with it. Your logo, messaging, and context...
3 Reasons For a Business Failure
All the signs are happening again. The restaurant near our office has changed ownership again (the 4th time in as many years). They've changed the business name, sign, and even painted a few things. The menu is a bit different; but most people in our community couldn't clearly define that.
Mrs. Winners Chicken and Biscuits went bankrupt last year. What does that mean? Ultimately something didn't work. Just like the restaurant down the street.
Recently, the person who took over the Mrs. Winners' locations in our area proudly announced to the media that we can rest assured that the restaurant didn't change. But if nothing changed, then this new restaurant (now named Umphy's) will not survive. It's like baking a cake; and...