Quickest is Rarely the Best Choice
You can have it good, fast, or easy. But you can only pick two.
We’ve seen this statement. We chuckle over it and nod in agreement. But ministry staff doesn’t seem to get it.
I talk to Church Communicators regularly and they often have complaints like “I’d love to do more to...
Low/No Cost Marketing – Step 1
Almost every ministry or company that we start talking with needs to start at the same spot.
Developing a Story. Interestingly, when we meet people throughout the day -- people we've never met before -- we have a "thing" we do. Don't we? Everyone sort of does it differently. "Hi, I'm...