Hurry! 10 Steps to a Complete Church Easter Strategy
Easter is one of the most significant Sundays of the year. It’s more than just a big attendance day for you; it’s an opportunity to introduce your church to new people and remind your community who you are. Here’s how to create an effective Easter strategy:
1. Know Your Church’s Unique Brand
Your church already has a brand, whether it’s controlled or not. It’s how you’re perceived. What are you known for? You need to identify a thread that is a controlled benefit of your church. When you clarify this, your Easter messaging becomes more authentic and consistent. And will lead to long-term attendance.
2. Define Your Easter Message
What’s the hope or transformation you want to highlight this Easter? Keep your Easter Message...
Get a New Church Brand? Do These 10 Steps in Order
When a church completes a branding or rebranding process, applying a brand consistently across all critical areas ensures it resonates with the congregation and then the community. It’s just great stewardship! Here’s a list of 10 areas you need to address:
1. Overall Church Content and Tone
Messaging: Ensure all written and spoken communication (each sermon!) reflects the new brand voice, thread, and tone. Your new brand voice is DNA-level, therefore incorporate it so it feels natural.
Mission and Vision Alignment: Reiterate your church’s mission and vision with the new branding thread in mind. The three should unite into a cohesive message.
2. Church Digital Presence (Online Impressions)
Website: Update the logo, colors, fonts, and thread messaging to reflect your new brand. Ensure the content...